Funnel Theory Approach
What we saw on the ground
When we stripped away the noise, the same blockers kept showing up.
Me‑too branding
Offers that felt generic, pricing that didn’t match perceived value, and visuals that didn’t tell a story.
Broken customer journeys:
Attention gained but not nurtured; first‑time buyers never returning.
Guesswork marketing
Money spread thin across channels without a system to convert interest into revenue.
Offline and online not talking to each other, leaving gaps in discovery, experience, and retention.
Channel chaos
Great service, weak proof — no process to capture social proof or manage feedback.
Review and reputation gaps:
We created Funnel Theory to fix these decisively and repeatably.
Our Framework 5Ps + Funnel
We connect strategy and execution so nothing falls through the cracks.
Price
Align with margins & expectations — protect profits.
Promotion
Right stories, right channels — reels, reviews, ads, events.
Product
Sharpen your offer so customers instantly see your value
Be findable everywhere — maps, marketplaces, search, your site
Place
Train teams to turn first-timers into loyal advocates
People
The Funnel, simplified
Attention → Interest → Desire → Action
Who We Help And How
Different businesses, same funnel logic
Salons & Clinics
Premium brand story + customer experience
Reviews, hyperlocal ads, referral loops
Photos, reels, and offers that drive bookings
Cafés & Restaurants
Location & menu strategy, partner platforms
Loyalty programs + seasonal campaigns
Community events & user-generated buzz
Packaging that sells in 3 seconds
Go-to-market across e-com, q-commerce, retail
Subscriptions, reviews, repeat triggers
Local FMCG & D2C (spices, foods, lifestyle)
E-commerce & Coaching/Education
Funnel builds, landing pages, offer stacks
Cart recovery & retention journeys
CRO + lifetime value optimization
Our services
Provide a general summary of the services you provide, highlighting key features and benefits for potential clients.
What It Feels Like to Work With Us
Not just marketing. Momentum
How We Work Together
Four steps. Clear, fast, repeatable.
1️⃣ Discover → Deep-dive audit of market, numbers & customer journey
2️⃣ Design → Focused plan with fewest moves for biggest lift
3️⃣ Build → Assets, campaigns & systems set up clean and fast
4️⃣ Scale → Measure, iterate & double down on winners
Relief → A clear plan replaces overwhelm
Momentum → Small wins stack into big gains
Safety → Experienced guides who’ve seen the patterns
Ownership → Systems your team can run with confidence
The Funnel Advantage
15+ years across media — print, radio, outdoor, TV & digital
Close to founders — built with owners, not just for them
End-to-end view — from packaging to retention, nothing slips
Results mindset — strategy first, execution tight, metrics that matter
Ready when you are
If you’re stuck, restarting, or ready to scale, Funnel Theory can be the reset — and the roadmap
See How Funnel Theory Works
WhatsApp Us → Talk to a Growth Partner