Get to know us

For 15 years, we worked across print, radio, outdoor, TV, and digital inside leading media houses — Times Group, Jagran Group, Viacom18, and Jio/Star. We sat with founders, walked their shop floors, watched some businesses take off, and others shut their doors. We listened, learned, and mapped patterns: what sparks growth, what stalls it, and what truly moves the needle.

Funnel Theory is the result — a practice built to turn hard‑won insight into practical strategy for salons, cafés, clinics, local brands, e‑commerce ventures, schools, and more.

Our mission

Give small and local businesses a clear, proven path from attention to recurring revenue.

Our Belief

Strategy beats tactics. Consistency beats intensity. Clarity beats complexity

Before You Ask

What is Funnel Theory?

Funnel Theory is a growth partner for micro and small businesses in India. We help you plan, build, grow, and optimize your entire business funnel end-to-end.

Who do you work with?

We focus on cafés, tea shops, salons, local services, and new e-commerce brands, businesses that want to look professional and grow fast.

How are you different from a marketing agency?

Most agencies only run ads or design logos. We fix the whole funnel — from naming, incorporation, and branding to sales, reviews, and repeat customers.

Do you only work in Bangalore?

We’re based in Bangalore but work with businesses across India through digital tools, video calls, and local partners.

How much does it cost to start with you?

Our packages are designed for small business budgets, starting from affordable launch plans to monthly retainers. You pay only for what you need.

What results can I expect?

Every business is different, but our focus is on measurable outcomes: more footfall, better conversions, higher repeat sales, and stronger brand recall.

Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.