Carefully stirred theory. Funneled to the right audience.
Crafting campaigns that capture attention, engage the mind, and inspire real action
Simplify marketing. Amplify results. Make every move matter
Smarter moves start here—marketing rooted in real theory, not guesswork
Big ideas. Smart strategies. Built for businesses of every size and spend.
Elevate Your Marketing Strategy
At Funnel Theory, we believe that elevating your marketing strategy starts with a deep understanding of your brand, audience, and goals. We don’t rely on trends or guesswork—we apply proven marketing theories and strategic thinking to craft campaigns that resonate and deliver results. Whether you're a startup or a seasoned brand, we create a customized approach that brings clarity to your marketing and ensures every move you make is impactful. From insightful audience targeting to measurable outcomes, we focus on what matters most: sustainable growth, smarter decisions, and campaigns that work harder for you.
Who We Are
With over 15 years of expertise—shaped by working across the TV, digital, print, and radio platforms of giants like JioStar, Viacom 18, Times Network, and Jagran Group we’ve witnessed firsthand how media, brand approaches, and user behavior have evolved. From traditional channels to digital landscapes, we’ve adapted and helped brands navigate these shifts. Our experience spans from working with large corporate brands to supporting local retailers, each facing their own unique challenges. We’ve helped them target the right audience, solve their core problems, and build brands that leave a lasting impact. In every campaign, we combine our deep industry knowledge with an understanding of changing consumer behavior to deliver strategies that drive real results.
More Than a Name. A Method
Not all clicks are equal. Not all ads convert. That’s why we don’t believe in marketing chaos—we believe in the funnel.
AWARENESS
Get noticed by the right people, in the right moment—whether it’s a screen scroll or a street-side glance
DESIRE
INTEREST
ACTION
Guide the audience to do what matters—click, visit, sign up, or buy.
Build emotional pull with relevant storytelling, strong branding, and social proof.
Spark curiosity with messaging that resonates, not just interrupts.